Friday’s movers: Apple posts weekly loss of 3.9% [MarketWatch]

English: The logo for Apple Computer, now Appl...

English: The logo for Apple Computer, now Apple Inc.. The design of the logo started in 1977 designed by Rob Janoff with the rainbow color theme used until 1999 when Apple stopped using the rainbow color theme and used a few different color themes for the same design. (Photo credit: Wikipedia)

MarketWatch

MarketWatch (Photo credit: Wikipedia)

$AAPL: Apple AAPL +0.00%  closed 3.9% lower for the week but managed to finish with its foot on the $500 mark. The stock has been under pressure on lingering uncertainties over the popularity of iPhone 5 and to some extent, the staying power of the company in the long run. Read: Apple bruised by iPhone’s boom-bust cycle

“Any tech company worth its salt wants to lock users in…. Consumer device users are fickle, leading to the travails of Nintendo, Sony, Motorola, Nokia, and RIM. Apple may be in a better position because it is a multi-sided platform,” said Steven Milunovich at UBS.

“The iPhone isn’t a phone, it is a portable computer that brings consumers and developers together through iOS. The use of iCloud, purchase of apps, and existence of Apple families makes switching inconvenient. The company’s success is creating a new generation of users such that iOS is the new Windows,” he said.


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